Fightnfire
Moderator
We're dudes on a truck forum talking about trucks. We've very clearly figured out what we need and what we want. I don't think the average truck shopper goes through that process. As I look out in my work parking lot I see six 1/2 tons of various makes and models and one super duty owned by a guy with now towing or hauling needs lol. None of those guys went to the dealership to buy that exact truck. They're not truck nerds like us lol.