Trailhunter and TRD Pro pricing

$62,900 Trail Hunter and $64,400 TRD Pro. Did that include destination Tim?

We could all tell where they were going with the pricing with the price of the TRD OR. With any options that is crazy high.

They are priced out of the market but some people will still buy them. It's shocking to think you can get a Ranger Raptor for $5,000 to $7,000 less.
 
I'll just say I'm happy with the the Gas off road. Another $4800 isn't really worth it to me, but I understand how they got there with the hybrid motor, battery and 2400 watt inverter. That's about what I thought it would be. So $60k for an off-road premium hybrid with no port or dealer options.

I wonder if these models will see the biggest discounts after the initial buyers get theirs though?
 
Fightnfire said:
$62,900 Trail Hunter and $64,400 TRD Pro. Did that include destination Tim?

We could all tell where they were going with the pricing with the price of the TRD OR. With any options that is crazy high.

They are priced out of the market but some people will still buy them. It's shocking to think you can get a Ranger Raptor for $5,000 to $7,000 less.
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You mean the new Toyota TSRP? Probably another $1500.

Best part of this reveal? At least now we can also surmise what the Hybrid upgrade will be on the other models like the Off-road and Sport. Probably somewhere around $3k seeing what it was on the Limited. Thanks for that Tim. Seemed like the other reviewers ignored that useful info.

And honestly, as for the pricing on the Pro/Hunter, I'm really not surprised. A loaded Off-road w/o hybrid is well over $55k so it makes sense. And as for it being a lot of money, it is, but no worse than any other modern truck. Tim, you are paying more for a mid-level Ram. Is the Ram that much more truck? I don't think so. Yep, no argument, it tows more and seats more comfortably. But what other advantage? We have become programmed to think smaller should be cheaper, but we need to look at over-all capability as well.

These two will sell. Obviously in lower numbers. Just like the TRX or the Raptors.
 
Beninbeta said:
$4800 more for the off road.
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I'm assuming a Off-road with Hybrid will come with higher minimum equipment than a non. So that $4800 will be spread over other items besides the engine. Like the Limited. It goes up $3700 but you are also getting AWD as part of that upgrade.
 
You get the motor, the battery, 2400 watt inverter, bigger breaks and a few upgraded components to handle the additional torque and weight.
 
I am curious what percentage of Tacoma sales consist of TRD Pro (and now Trail Hunter). I would think SR5, TRD Sport, and TRD Off-Road make up the overwhelming majority. The range of pricing on the TRD Off-Road was spooky to begin with and now this. Is the $3,700 upcharge for the hybrid worth the extra performance and fuel efficiency as compared to the base engine? The reports on the Tundra seem to be that the base turbo engine sells more than the hybrid. If that is the case, will the trend on the Taco be the same?

Yes, Ranger Raptor and the ZR2/AT4X brothers come in at a less expensive price when compared to the TRD Pro and Trail Hunter. Toyota gives you a little more power and better fuel economy - and better resale at time of sale. It also gives you a lot less rear seat space in the case of the Pro, rendering it a two-person vehicle. Value is perceived by the buyer but to me a Ranger Raptor at $57k is much more appealing than a TRD Pro at $65k.

The overlap in pricing with Tundra would worry me if I were Toyota, especially with dealers discounting them $3k-$5k in my area. So, a loaded up SR5 Tundra at $58k is now $53k. That is less than a loaded up Taco TRD OR. I would think people would gravitate to the larger and more powerful truck.

We shall see I guess...
 
Beninbeta said:
You get the motor, the battery, 2400 watt inverter, bigger breaks and a few upgraded components to handle the additional torque and weight.
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Gotta be more than that Ben and I think I figured it out. According to that forum, the Hybrid is a $6900 upgrade on a Sport. On a base Sport 2wd. So, the Hybrid Sport not only gets the engine, but it also gets the 4wd. If you compare Sport 4wd to Sport Hybrid 4wd, the difference is.....$3700. Same as the Limited. Not great but it that makes much more sense.
 
Beninbeta said:
Again it's not $3700 it's $4800 with destination for the off road.
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And again, that's an Off-road base which has a 6-speed. So the hybrid gives you an engine and the AT-upgrade. Which is $1100. Subtract $1100 from the $4800 and you get...(drum roll).....$3700! Gotta give it to them, Toyota is damn consistent on that upgrade cost!!
 
Well, it doesn't have to more than that, it could just be how they have priced the vehicles based on sales.

I just looked through the spec comparison and I missed one thing. 18 inch wheels vs 17 to accommodate the larger wheels.

Unless @testerdahl has more information on what's different? That's all I can find.
 
Dusdaddy said:
And again, that's an Off-road base which has a 6-speed. So the hybrid gives you an engine and the AT-upgrade. Which is $1100. Subtract $1100 from the $4800 and you get...(drum roll).....$3700! Gotta give it to them, Toyota is damn consistent on that upgrade cost!!
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As they should be. But yes you are correct.
 
Beninbeta said:
Well, it doesn't have to more than that, it could just be how they have priced the vehicles based on sales.

I just looked through the spec comparison and I missed one thing. 18 inch wheels vs 17 to accommodate the larger wheels.

Unless @testerdahl has more information on what's different? That's all I can find.
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Yeah I saw the 18" wheels as well but that's pretty minimal. I was more concerned on the huge $6900 upcharge on a Sport. I just couldn't see how they justified that without something else being added.
 
Yeah I know, it's a bit strange with the sport, but the $3700 was inline with what I expected it to be. Is it that the sport gets multi link suspension as standard on the hybrid maybe? I remember is the base sport was leaf spring or not.
 
Blue Oval 5.0 said:
Yes, Ranger Raptor and the ZR2/AT4X brothers come in at a less expensive price when compared to the TRD Pro and Trail Hunter. Toyota gives you a little more power and better fuel economy - and better resale at time of sale. It also gives you a lot less rear seat space in the case of the Pro, rendering it a two-person vehicle. Value is perceived by the buyer but to me a Ranger Raptor at $57k is much more appealing than a TRD Pro at $65k.
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Maybe but if price was the only thing, why even pay the $57K when a ZR2 is $48K? An argument can be made you get more with the Ford. Same argument could be made for the Pro.
Blue Oval 5.0 said:
The overlap in pricing with Tundra would worry me if I were Toyota, especially with dealers discounting them $3k-$5k in my area. So, a loaded up SR5 Tundra at $58k is now $53k. That is less than a loaded up Taco TRD OR. I would think people would gravitate to the larger and more powerful truck.
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I think Toyota knows their clientele very well. Those who will buy a Pro won't even consider an Off-road so they certainly won't switch to a SR Tundra. That'd be a huge step down in their eyes.

I will say this, Toyota just needs to go ahead and offer a "rear seat delete" on the Pro. What the hells is the point of that? I mean Jill might fit her legs behind there, or Tim if Jill is driving, but that's about it.
 
Beninbeta said:
Yeah I know, it's a bit strange with the sport, but the $3700 was inline with what I expected it to be. Is it that the sport gets multi link suspension as standard on the hybrid maybe? I remember is the base sport was leaf spring or not.
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Actually, that forum could have made it look worse. A base Sport is only $39,400, 2wd MT. The hybrid Sport is $47,795. An $8,400 upcharge!
 
Dusdaddy said:
Maybe but if price was the only thing, why even pay the $57K when a ZR2 is $48K? An argument can be made you get more with the Ford. Same argument could be made for the Pro.

I think Toyota knows their clientele very well. Those who will buy a Pro won't even consider an Off-road so they certainly won't switch to a SR Tundra. That'd be a huge step down in their eyes.
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I agree with you on the swap to a Tundra, but, I do think there are a lot more Toyota guys looking at the Ranger or GM twins than when the 3rd gen Tacoma came out. The forums are full of discussion about price of the Tacoma vs. the competition. Some leaning full size, most looking at mid-size competition.
 
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