Ram Quality Problems Explained by CEO and Self-Inflicted Mistake, Why the 100k Mile Warranty Matters

[testerdahl]

Ram quality problems have long been a hot-button issue in the truck world and recently Ram CEO Tim Kuniskis addressed it head-on in a candid conversation that peeled back the curtain on what really happened during the launch of the refreshed 2025 Ram 1500 trucks. Rather than a widespread quality failure, Kuniskis says Ram faced a self-inflicted manufacturing problem due to too many new things at once. For a brand where quality has been a long-term customer concern, this was a problem since they had worked so hard to improve their quality rankings. Ram Quality Problems were Getting Fewer Ram, […] (read full article...)

 

[TheDo114]

Wow the warranty matters a whole lot more than I thought. That’s a lot of people switching brand over a warranty. The sales number this year will be telling on if the strategy is worth it or not.

 

[testerdahl]

Wow the warranty matters a whole lot more than I thought. That’s a lot of people switching brand over a warranty. The sales number this year will be telling on if the strategy is worth it or not.

It was interesting that he mentioned how the warranty was really a business decision. Warranties are expensive, but if the sales are there then the business case makes sense. I had not heard a CEO put in those terms. Makes sense.

 

[Dusdaddy]

It was interesting that he mentioned how the warranty was really a business decision. Warranties are expensive, but if the sales are there then the business case makes sense. I had not heard a CEO put in those terms. Makes sense.

It makes even more sense if what Tim says about brand loyalty. If those new Ram owners switch loyalty so their next truck will also be Ram that's even better.