Who is this managing editor Jill person?

jillciminillo

jillciminillo

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Staff member
Though Jill is relatively new to focusing on pickup trucks, she’s been in the automotive biz for nearly two decades. She launched her career as the automotive editor for Pioneer Press Newspapers, a weekly suburban newspaper owned by the Sun-Times News Group with a circulation of more than 500,000.

She started writing reviews with a much-needed female perspective and a keen eye toward what many general consumers are seeking by covering topics such as driving position, cargo space, vehicle amenities and seat comfort. This focus on consumers’ needs and interests has been a hallmark throughout her career, as she transitioned first to a position as the online automotive editor for the Chicago Sun-Times, and then worked as the first automotive blogger for the Chicago Tribune. Following those roles, she became the online automotive editor for Sinclair Broadcast Group, which owns or operates nearly 200 TV stations in 88 markets.

As the managing editor for Pickup Truck + SUV Talk, you’ll see her writing news and reviews, and crawling around trucks and SUVs (literally) on the Pickup Truck + SUV Talk YouTube channel.

Throughout her 20-year career, Jill has watched as media distribution platforms have evolved and has striven to be an early adopter with new technologies, embracing Twitter, Instagram, YouTube, Facebook, podcasting, blogging and now TikTok, as viable content distribution platforms, reaching diverse audiences in the wide variety of ways they want to receive content.

Jill also has the unique distinction of being the first (and only) female president in the history of the Midwest Automotive Media Association (MAMA). During her 2-year stint as president, she not only planned and executed two successful (and crash-free) Spring Rally events at Road America but also raised $100,000 to establish a journalism scholarship endowment at Northwestern University, in honor of MAMA’s first president, Jim Mateja. Jill currently sits on the North American Car, Truck and Utility (NACTOY) of the year jury and is currently serving a 2-year term as Secretary for that organization.
 
jillciminillo said:
Though Jill is relatively new to focusing on pickup trucks, she’s been in the automotive biz for nearly two decades. She launched her career as the automotive editor for Pioneer Press Newspapers, a weekly suburban newspaper owned by the Sun-Times News Group with a circulation of more than 500,000.

She started writing reviews with a much-needed female perspective and a keen eye toward what many general consumers are seeking by covering topics such as driving position, cargo space, vehicle amenities and seat comfort. This focus on consumers’ needs and interests has been a hallmark throughout her career, as she transitioned first to a position as the online automotive editor for the Chicago Sun-Times, and then worked as the first automotive blogger for the Chicago Tribune. Following those roles, she became the online automotive editor for Sinclair Broadcast Group, which owns or operates nearly 200 TV stations in 88 markets.

As the managing editor for Pickup Truck + SUV Talk, you’ll see her writing news and reviews, and crawling around trucks and SUVs (literally) on the Pickup Truck + SUV Talk YouTube channel.

Throughout her 20-year career, Jill has watched as media distribution platforms have evolved and has striven to be an early adopter with new technologies, embracing Twitter, Instagram, YouTube, Facebook, podcasting, blogging and now TikTok, as viable content distribution platforms, reaching diverse audiences in the wide variety of ways they want to receive content.

Jill also has the unique distinction of being the first (and only) female president in the history of the Midwest Automotive Media Association (MAMA). During her 2-year stint as president, she not only planned and executed two successful (and crash-free) Spring Rally events at Road America but also raised $100,000 to establish a journalism scholarship endowment at Northwestern University, in honor of MAMA’s first president, Jim Mateja. Jill currently sits on the North American Car, Truck and Utility (NACTOY) of the year jury and is currently serving a 2-year term as Secretary for that organization.
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Jill has also been designated as a “standard-unit-of-measure” for measuring trunk and other interior spaces😉
 
Hi Jill,

I've been thinking that a "He said / She said" review format could be interesting. Target audience, female SUV shoppers and 20-30ish couples with kids.

  • Brief Excerpt from Conclusions
  • Narration with specs, photos, and videos of the vehicle.
  • Her (uninterrupted) subjective video review with likes and dislikes; don't forget software ease of use or annoyance.
  • His (uninterrupted) subjective video review with likes and dislikes.
  • A conclusion with him and her on camera respectfully agreeing where they agree and disagreeing where they disagree - without interrupting each other. Maybe even include a comment about the most popular configuration with "a 60 month loan at X.x% interest would make for a $xxx/mo payment."
This would probably take more production time, but might increase views per video once the word gets out. Ideally, the content could be provided on a female focused YouTube channel, and also on Tim's channel. Or you could do the pink and blue thing on the thumbnail of the video. Somehow, you need to figure out how to get the algorithm to feed it to women and millennial couples looking for vehicles etc ... Mounting car seats in the back seat, and putting strollers in the cargo area of SUVs is a big deal for the younger demographic. I remember being there!

Men viewers may need to know a woman's perspective. Women viewers may want to know a man's perspective. A video with both perspectives without arguing could get the couple watching videos together. (They do enough arguing and interrupting at home. They don't need videos with that.) This format may help couples bridge their differences when they are vehicle shopping.

I'm guessing Pickup Truck SUV Talk viewership is mostly men from 35-60 - just guessing. A he said/she said series with different thumbnail graphics may expand the demographic.
 
Hey Jill, I think this is probably worth a try and it could be interesting. As far as hitting that new target demo, I think you might need play around a bit with the hashtags and where and how you post it to social, but short of doing more I depth research, I think commiting to a series of x number of videos with some viewership targeted would probably be a good idea. That way you can determine if they are worth doing or not.

I get asking here though too, if your regular demo also finds them interesting that's the best case scenario.

It might be interesting to do a head to head between you and Tim too. Where you both bring a vehicle in a category that you each like for comparison. Then you might talk about why you'd choose one over the other. It might be cool if you didn't know what 6h4 other chose before you film. That way you could choose the same vehicle, maybe in different trims, but that's great information for the viewer if you did both choose the same vehicle. If that makes sense?
 
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kd70qc said:
Hi Jill,

I've been thinking that a "He said / She said" review format could be interesting. Target audience, female SUV shoppers and 20-30ish couples with kids.

  • Brief Excerpt from Conclusions
  • Narration with specs, photos, and videos of the vehicle.
  • Her (uninterrupted) subjective video review with likes and dislikes; don't forget software ease of use or annoyance.
  • His (uninterrupted) subjective video review with likes and dislikes.
  • A conclusion with him and her on camera respectfully agreeing where they agree and disagreeing where they disagree - without interrupting each other. Maybe even include a comment about the most popular configuration with "a 60 month loan at X.x% interest would make for a $xxx/mo payment."
This would probably take more production time, but might increase views per video once the word gets out. Ideally, the content could be provided on a female focused YouTube channel, and also on Tim's channel. Or you could do the pink and blue thing on the thumbnail of the video. Somehow, you need to figure out how to get the algorithm to feed it to women and millennial couples looking for vehicles etc ... Mounting car seats in the back seat, and putting strollers in the cargo area of SUVs is a big deal for the younger demographic. I remember being there!

Men viewers may need to know a woman's perspective. Women viewers may want to know a man's perspective. A video with both perspectives without arguing could get the couple watching videos together. (They do enough arguing and interrupting at home. They don't need videos with that.) This format may help couples bridge their differences when they are vehicle shopping.

I'm guessing Pickup Truck SUV Talk viewership is mostly men from 35-60 - just guessing. A he said/she said series with different thumbnail graphics may expand the demographic.
Click to expand...
Not a bad idea. It's also something we could easily do with living in two different states. We occasionally do combined reviews, but they're usually more urban vs. rural.
 
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