Just a few years ago, it seems, new truck incentives used to be significant with thousands to tens of thousands of dollars off new trucks. Now? Not so much. The pre-COVID times Prior to COVID, new truck buyers were used to seeing trucks advertised with massive discounts. Dealers would advertise anywhere from a few thousand up to tens of thousand of dollars off with manufacturer rebates and incentives. You could also often find zero to low percentage points for interest rates. Trucks were cheap! The highest dollar trucks were maxed out at $55,000. Times have changed Well now, $55,000 doesn’t […] (read full article...)