Hey guys,
I have this story idea in my head I wanted to run past everyone to see what you might add or what I'm missing. It is one of those ideas I had the "pleasure" (sarcasm) of waking up at 2 am thinking about. Ugh.
The deal is I've spent years doing this and I'm now at a point where I'm consistently seeing the same questions on new trucks time and time again on forums and social media. I think these things are creating misinformed consumers.
Here are my top 5 which could be expanded to 20. However, I want to zero in on the top things I see.
1. What problems have you had to gauge my future issues
Go to any forum or FB group and you'll see a question along the lines of: "hey guys, I'm planning on buying XYZ truck and I wondered who has the highest miles and what issues have you had?"
My issue with this question is how it is handled. I mean, say you get 20 comments and 18 of those are "love the truck, I have XXX miles." The OP doesn't put much stock on those answers.
Instead, you'll get one person who had say a dead battery. Ok, not a big deal. That gets skipped as well.
Then, you have the one guy who had an engine replaced in the first 40k miles. That comment invariably turns into:
What oil did you use?
How often did you do the oil changes?
Did you send the oil in for analysis?
Did you tow a lot?
Did you not break in the engine correctly?
Basically, it devolves into the thinking that SURELY the owner did something wrong to cause the engine failure. I see this a lot with the Tundra, Ford cam phasers and the GM engines for lifters.
My take is it comes down to statistics. If you had 18 people say they had no problems, why focus on the one guy who did and then why question how he maintained it?
The reality is if you build a 100 of anything, you will have an issue with at least a few. There's no way around that and there is no bulletproof engine. Any human-built machine can have an issue. Period.
If you are looking for problems, you'll find them on all brands and problems are MUCH easier to find on forums and social media. Why? Happy owners often don't post until they something goes wrong.
2. Never buy the first year model, let them work out the bugs
I've talked about this on other videos and this advice still bugs me for a few reasons:
1. You don't always find all the issues in the first year. Engines, for example, often will reveal issues within the first few years since the engine is still getting broken in completely. I mean if the engine has a faulty part, it could fail at the onset like the Tundra waste gate issue. More than likely, a bad part will be an "ok" part for the first few years and then only go bad after use.
Again, look at the Tundra. They didn't start discovering the engines grenading themselves significant time had passed.
2. To pick on the Tundra again, consider the 2.5 gen of the truck - 2014-2021. People bought that truck in say 2019 thinking "all the bugs had been worked out" only to discover Toyota removed the transmission cooler. What? Right? Why would Toyota change a truck "they had worked all the bugs out of?" Because trucks are never "done" in the first year of launch. They are constantly tweaked.
Ford did the same thing with the Powerboost removing one of the starters midway through the 14th gen.
Ram did the same by discontinuing the non-eTorque Ram from its lineup.
I could go on and on. The point is trucks are constantly evolving.
3. Known issue the company refuses to fix
This is just ridiculous IMO. Think about it. You are a company owner and your customers are complaining about an issue. Ok. So, your decision then is NOT to fix it? You want to lose those customers business and all the word of mouth business? In today's age of social media, a "known issue" spreads like wildfire.
Of course you'd want to fix it. The issue is the time to fix it. People have this "Amazon next day" delivery mindset when it comes to fixing issues. Yet, we see time after time, fixing an issue is months to a year in automotive due to all the testing they have to go through to make sure the fix works in a variety of conditions and it truly does fix the issue.
4. Recalls = quality
Last week's truck news recap had the story of a Ford Bronco Sport owner who said, "I did my research and found no recalls which I took as a sign of great quality."
That was just a misinformed consumer. What would have happened if he had found some recalls? Would he have went to another brand? Would he have actually looked at the recalls?
Look, recalls happen every day and every Monday we get a list of at least 10-15 recalls. The vast majority of these recalls are for items like the wrong door jamb sticker, a faulty back-up camera or a missing bolt. When you look at the number of vehicles involved it can often be as low as 1. Yup. I remember a Ram recall for a door jamb sticker that affected .... ONE truck.
Recalls don't automatically equal quality. Again human and computer error plays into things all the time.
5. The best advice is to ask a mechanic
I have friends who are mechanics and I talk with them often about things. Here's what I know about them:
1. If they work at X brand, they will tell you X brand is awful. Why? All they see all day is problems with X brand. After a while, your brain only sees problems with X brand.
2. If they are independent, they will tell relay stories about how bad certain brands were 20 years ago. And they use the same mindset to apply to new cars today. Check out Scotty Kilmer's channel if you don't believe me. He will swear brands like Mazda are junk based on working on them 20 years ago.
3. They mostly hate new things. Why? Fixing vehicles is more about computers than wrenches. They prefer engines they can wrench on and not firing up a computer. They see all the new tech as bad.
Instead, they would recommend you buy an older vehicle with an easier to service powertrain. They focus on repair first and foremost. I know so many mechanics who drive around beaters with a simple or no radio.
That's great and all but that's not everybody's cup of tea. Some people want a newer vehicle with more power, new styling and more tech. Mechanics, by and large, think that's just asking for trouble with more things that could break. There is that POV and it is valid. But, I find customers want more from their vehicle.
----
Thoughts?
I have this story idea in my head I wanted to run past everyone to see what you might add or what I'm missing. It is one of those ideas I had the "pleasure" (sarcasm) of waking up at 2 am thinking about. Ugh.
The deal is I've spent years doing this and I'm now at a point where I'm consistently seeing the same questions on new trucks time and time again on forums and social media. I think these things are creating misinformed consumers.
Here are my top 5 which could be expanded to 20. However, I want to zero in on the top things I see.
1. What problems have you had to gauge my future issues
Go to any forum or FB group and you'll see a question along the lines of: "hey guys, I'm planning on buying XYZ truck and I wondered who has the highest miles and what issues have you had?"
My issue with this question is how it is handled. I mean, say you get 20 comments and 18 of those are "love the truck, I have XXX miles." The OP doesn't put much stock on those answers.
Instead, you'll get one person who had say a dead battery. Ok, not a big deal. That gets skipped as well.
Then, you have the one guy who had an engine replaced in the first 40k miles. That comment invariably turns into:
What oil did you use?
How often did you do the oil changes?
Did you send the oil in for analysis?
Did you tow a lot?
Did you not break in the engine correctly?
Basically, it devolves into the thinking that SURELY the owner did something wrong to cause the engine failure. I see this a lot with the Tundra, Ford cam phasers and the GM engines for lifters.
My take is it comes down to statistics. If you had 18 people say they had no problems, why focus on the one guy who did and then why question how he maintained it?
The reality is if you build a 100 of anything, you will have an issue with at least a few. There's no way around that and there is no bulletproof engine. Any human-built machine can have an issue. Period.
If you are looking for problems, you'll find them on all brands and problems are MUCH easier to find on forums and social media. Why? Happy owners often don't post until they something goes wrong.
2. Never buy the first year model, let them work out the bugs
I've talked about this on other videos and this advice still bugs me for a few reasons:
1. You don't always find all the issues in the first year. Engines, for example, often will reveal issues within the first few years since the engine is still getting broken in completely. I mean if the engine has a faulty part, it could fail at the onset like the Tundra waste gate issue. More than likely, a bad part will be an "ok" part for the first few years and then only go bad after use.
Again, look at the Tundra. They didn't start discovering the engines grenading themselves significant time had passed.
2. To pick on the Tundra again, consider the 2.5 gen of the truck - 2014-2021. People bought that truck in say 2019 thinking "all the bugs had been worked out" only to discover Toyota removed the transmission cooler. What? Right? Why would Toyota change a truck "they had worked all the bugs out of?" Because trucks are never "done" in the first year of launch. They are constantly tweaked.
Ford did the same thing with the Powerboost removing one of the starters midway through the 14th gen.
Ram did the same by discontinuing the non-eTorque Ram from its lineup.
I could go on and on. The point is trucks are constantly evolving.
3. Known issue the company refuses to fix
This is just ridiculous IMO. Think about it. You are a company owner and your customers are complaining about an issue. Ok. So, your decision then is NOT to fix it? You want to lose those customers business and all the word of mouth business? In today's age of social media, a "known issue" spreads like wildfire.
Of course you'd want to fix it. The issue is the time to fix it. People have this "Amazon next day" delivery mindset when it comes to fixing issues. Yet, we see time after time, fixing an issue is months to a year in automotive due to all the testing they have to go through to make sure the fix works in a variety of conditions and it truly does fix the issue.
4. Recalls = quality
Last week's truck news recap had the story of a Ford Bronco Sport owner who said, "I did my research and found no recalls which I took as a sign of great quality."
That was just a misinformed consumer. What would have happened if he had found some recalls? Would he have went to another brand? Would he have actually looked at the recalls?
Look, recalls happen every day and every Monday we get a list of at least 10-15 recalls. The vast majority of these recalls are for items like the wrong door jamb sticker, a faulty back-up camera or a missing bolt. When you look at the number of vehicles involved it can often be as low as 1. Yup. I remember a Ram recall for a door jamb sticker that affected .... ONE truck.
Recalls don't automatically equal quality. Again human and computer error plays into things all the time.
5. The best advice is to ask a mechanic
I have friends who are mechanics and I talk with them often about things. Here's what I know about them:
1. If they work at X brand, they will tell you X brand is awful. Why? All they see all day is problems with X brand. After a while, your brain only sees problems with X brand.
2. If they are independent, they will tell relay stories about how bad certain brands were 20 years ago. And they use the same mindset to apply to new cars today. Check out Scotty Kilmer's channel if you don't believe me. He will swear brands like Mazda are junk based on working on them 20 years ago.
3. They mostly hate new things. Why? Fixing vehicles is more about computers than wrenches. They prefer engines they can wrench on and not firing up a computer. They see all the new tech as bad.
Instead, they would recommend you buy an older vehicle with an easier to service powertrain. They focus on repair first and foremost. I know so many mechanics who drive around beaters with a simple or no radio.
That's great and all but that's not everybody's cup of tea. Some people want a newer vehicle with more power, new styling and more tech. Mechanics, by and large, think that's just asking for trouble with more things that could break. There is that POV and it is valid. But, I find customers want more from their vehicle.
----
Thoughts?