Tim Rant!

Good video Tim, we of course could pick up the hints of mocking but the points are still made. I tend to agree with a lot of your comments but where you really nailed it I think were the packaging complaints around options. The canyon of course comes back slightly towards reality with the removal of the $10k plus AEV package. The AT4x starts at $56k and you're getting a lot of truck for that. The Ranger is $57.400 starting but doesn't include the graphics or a bed liner.

The AEV package is actually on a discount right now for $6,850. However, when adding that you also have to add the Technology pack and the AT4 Premium pack. which brings that total to $65,380 or right in line with the TRD Pro & Trailhunter. AKA overpriced, I do think the Canyon is the better truck than the Tacoma but meh.

I didn't like the comparison of price between the RHO and the Canyon but only because not everyone is going to get that deal from Mark Dodge which should also include a flight and other travel costs built in. The RHO starts at $71,090. That's 15ish k more than the Raptor or Canyon AT4X. Have to assume that Canyon in your video had several added items from the factory. For me to fly to Louisiana and drive a truck back it would a couple thousand dollars in flight, Lodging, food, fuel and a couple PTO days etc. Plus it's just comparing a hugely discounted sticker price to a MSRP sticker.

There's a lot of legitimate concerns your brought up but in almost everything other than the one you said actually bothered you, the package games they're playing, you used the example of the passenger screen in the RHO, it didn't quite come across as genuine. Maybe that was the point? There's not anything wrong with that really though. You're frustrated with people complaining and there are groups frustrated with the different components you brought up.
Most of what Tim covered were things that don’t really bother me.
The old packaging game has frustrated me for ages going back to my 1st truck purchase in 1994. It’s unavoidable I guess.
I’ve opted out of vehicles in the past due to the fact I would want 3 different things and they would all be in different option packages on one manufacturer but be included with another manufacturer making a big price difference.
I’m spoiled now so if I can’t get my power folding mirrors, power rear window, heated steering wheel/seats, etc without going up to a top trim level I don’t buy. When I compared those options with two different manufacturer’s dealers there was a $20k difference(including discounts on both).
That being said.. the truck I bought had leather seats(well, kinda) I didn’t want so I could get the above options with cross traffic alert and blind spot monitor.
 
I think the statement of, "Aspirational Vehicle" cannot be stated highly enough. I know I can't afford that RHO. I can't afford the Power Wagon, or any of the high end ones. I'd struggle with the midlevel ones too (XLT, Big Horn, LT) But what I am happy about is that there are a lot of people that can buy them!

Pricewise for me, if I was going to buy new, it would have to be in the Maverick/Santa Cruz range. That's why I am excited about the Slate. I'm not excited about the EV part of it. I'm excited about the reg cab configuration. Because there was a good amount of buzz, maybe Ford, Hyundai, and others will look up and see that there is this "white space" that could bring them money. Yes the crew cab is the wide end of the market funnel, but there is a large field outside for that too.
Funny enough I have a Maverick AND a Santa Cruz outside. I told my wife, damn this is going to be an easy week. What a gift! The video is going to be comparing them. Such an easy win for me. I didn’t plan it or even try. Just dumb luck. With a trip to Kentucky on horizon all next week for Ford Expedition first drive, I’d take a simple video comparison.
 
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