During the Toyota FJ Cruiser launch, the marketing team used a unique, and never heard of, approach when bringing the vehicle to market. They called in help. And this came from a team of volunteers they dubbed the FJ Cruiser Trail Teams. These volunteer gave up months, and for some even years, of their time, and worked alongside Toyota engineers to learn all about the vehicle and then to drive it, really drive it and cement its place as still one of the most iconic Toyota vehicles owners still love to this day. This is their untold story from the […] (read full article...)
