There's been a LOT of conversation amongst journalists on press trips accommodations and items related to drive events. I've talked about this before with some behind the scenes videos. Basically, a first drive event is one where the automaker flies you in, pays for flight, hotel and food in exchange for you covering whatever vehicle or thing they want to promote. They pay for travel since most outlets, including mine, can't afford to pay our own way. I'd lose tens of thousands a year doing that.
Typically, they are a two-day program. You fly in, have dinner and drinks. Next morning, you do a presentation, drive and fly back home. I do anywhere from 10-20 of these each year and Jill does twice as many. Some of the bigger outlets do over a 100.
Just real quick, no they aren't "buying" my view with the fancy accommodations. That's absurd. My integrity is all I have and I'm not going to give them up because the room is nice or the bed is comfortable.
Automakers like to pick out fancy hotels and this has been a criticism of most journalists. Fancy hotels often don't have a desk in the room or good Wi-Fi. The fact is it sounds like a vacation to outsiders, but I/we still have work to do. I spent a lot of time yesterday, in fact, in my room, putting out work and have already put in 2-3 hours of work this morning.
I've argued for less fancy hotels and meals.
Turns out, the automakers pick hotels based on what they perceive the lifestyle of the vehicle buyer may be like AND a place their executives want to stay. GMC VP doesn't stay at a Motel 6 folks. So, I'm not winning that argument.
This week, the GMC VP sure is getting a nice place to stay and so are we. I thought you guys would enjoy seeing the pics. This hotel is one of the nicer ones I've stayed this year. It isn't out of the ordinary though. Most hotels we stay at are like this.
Here's my Instagram with photos:
Typically, they are a two-day program. You fly in, have dinner and drinks. Next morning, you do a presentation, drive and fly back home. I do anywhere from 10-20 of these each year and Jill does twice as many. Some of the bigger outlets do over a 100.
Just real quick, no they aren't "buying" my view with the fancy accommodations. That's absurd. My integrity is all I have and I'm not going to give them up because the room is nice or the bed is comfortable.
Automakers like to pick out fancy hotels and this has been a criticism of most journalists. Fancy hotels often don't have a desk in the room or good Wi-Fi. The fact is it sounds like a vacation to outsiders, but I/we still have work to do. I spent a lot of time yesterday, in fact, in my room, putting out work and have already put in 2-3 hours of work this morning.
I've argued for less fancy hotels and meals.
Turns out, the automakers pick hotels based on what they perceive the lifestyle of the vehicle buyer may be like AND a place their executives want to stay. GMC VP doesn't stay at a Motel 6 folks. So, I'm not winning that argument.
This week, the GMC VP sure is getting a nice place to stay and so are we. I thought you guys would enjoy seeing the pics. This hotel is one of the nicer ones I've stayed this year. It isn't out of the ordinary though. Most hotels we stay at are like this.
Here's my Instagram with photos: