Lately higher truck prices have been a hot topic with Ram CEO Tim Kuniskis stating he can’t afford to build a cheaper full-size truck or he’d lose money. The internet responded harshly claiming the real reason is simple: greed. They claim truck prices have risen over the past decade simply because automakers are raising prices to make more money and the $100,000 half-ton trucks are a prime example of their greed. Is that really the case? Greed, the simple answer Let’s start with that simple answer. People love a simple answer to a complex question and greed is the easiest […] (read full article...)
