Saddle Tramp
Moderator
Tim posted a video about this and while I only got to half of it before getting phone calls, and I have to say that it makes sense.
People are nervous about the future and when they are nervous, they don't spend money. When they don't spend money, they don't watch videos of things they would want but feel they can't get. (I'm not talking about the exotic stuff like TRXs, Raptors, and all that; I'm talking about the daily driver stuff that you see on the road. The XLTs, the LTs, the Big Horns. The volume sellers that make up the bread and butter of the truck market.) If you feel you can't afford it, you don't want to see it in the window. So close yet so out of reach.
What to do then?
Pull an Enemy at the Gates
"Give them hope!"
Highlight more trucks that are at the less expensive end of the spectrum. You may wince at that Big Horn, but maybe that Warlock will fit the bill and ease the shock to the wallet.
More midsized content. An update on the Ranger would be cool.
News featuring the longevity and durability of certain trucks. We talk about this all over the forums. Point out the truck features that last decades.
How about a new segment on maintenance and repairs? Like a Pat Goss DIY thing or feature affordable tools that will make working on your truck easier? The natural rule follows that if people aren't buying, they're making sure what they have lasts.
Used truck bargain hunts! Everyone loves a great deal that happens unexpectedly. That's how we got the term, "Barn Finds". Let people know about the places to look for them such as School auctions and Local Gov surplus. They won't be pristine, but they have history.
What to look for if you are buying at a repo sale. These are big in Florida and to know what to look for in possible damages, wear, and other risks are well worth knowing.
These are just ideas thrown out. Tim knows best what fits his channel's mission and the audience that watches it. Throw him some ideas that you think will grab attention.
People are nervous about the future and when they are nervous, they don't spend money. When they don't spend money, they don't watch videos of things they would want but feel they can't get. (I'm not talking about the exotic stuff like TRXs, Raptors, and all that; I'm talking about the daily driver stuff that you see on the road. The XLTs, the LTs, the Big Horns. The volume sellers that make up the bread and butter of the truck market.) If you feel you can't afford it, you don't want to see it in the window. So close yet so out of reach.
What to do then?
Pull an Enemy at the Gates
"Give them hope!"
Highlight more trucks that are at the less expensive end of the spectrum. You may wince at that Big Horn, but maybe that Warlock will fit the bill and ease the shock to the wallet.
More midsized content. An update on the Ranger would be cool.
News featuring the longevity and durability of certain trucks. We talk about this all over the forums. Point out the truck features that last decades.
How about a new segment on maintenance and repairs? Like a Pat Goss DIY thing or feature affordable tools that will make working on your truck easier? The natural rule follows that if people aren't buying, they're making sure what they have lasts.
Used truck bargain hunts! Everyone loves a great deal that happens unexpectedly. That's how we got the term, "Barn Finds". Let people know about the places to look for them such as School auctions and Local Gov surplus. They won't be pristine, but they have history.
What to look for if you are buying at a repo sale. These are big in Florida and to know what to look for in possible damages, wear, and other risks are well worth knowing.
These are just ideas thrown out. Tim knows best what fits his channel's mission and the audience that watches it. Throw him some ideas that you think will grab attention.
