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Holy crap, reading the comments of that video was rough. The overwhelming theme is that Doug was just a paid shill for Ram. He lied and made-up numbers. It's kinda scary now a days when presented with facts or inside info, people would rather just write it off as made-up. But if there is anything negative out there, they drink that Kool-Aid down and defend it no matter the facts presented later.

And honestly, I get his statement about complaints per 1K vice 100 now. I know I repair my newer vehicles so much less than I did my older ones. Changing alternators, power steering, cooling components, etc. was so common. Now? Hardly ever and the vehicles are getting much higher mileage. And I'm sure he would have loved to talk about the hemi lifter issue and defend why it was never fixed but with a current lawsuit pending he's sworn to secrecy by the lawyers. Maybe there just weren't enough complaints per 1K.
 
It was a good video. I know you had to keep it pretty general due to liabilities and marketing impact. It’s interesting the number of negative comments that just run through the same old things over and over.
Even if you show most people data that the new vehicles are more reliable most won’t believe it. I suppose every generation is the same. My parents (in the 70’s) would talk about how the older cars were so much better in every way. It took a long time for them to admit newer cars were safer even though the cars from the 50’s and 60’s were so much more dangerous in a crash.
I’ve owned cars from the 70s up to today. Reliability has gotten way better in each decade IMHO.
Ease of diy maintenance has gotten worse.
The cost of repair has gotten higher. As a result it’s more likely than ever to junk a vehicle with a big repair bill at 150k+ miles than in the past IMHO.
People like a little selective amnesia on older vehicles they remember fondly. They forget the repairs that they did to keep them on the road and perhaps the problems they just lived with rather than fix.
Wow, long comment… I better go outside.
 
Holy crap, reading the comments of that video was rough. The overwhelming theme is that Doug was just a paid shill for Ram. He lied and made-up numbers. It's kinda scary now a days when presented with facts or inside info, people would rather just write it off as made-up. But if there is anything negative out there, they drink that Kool-Aid down and defend it no matter the facts presented later.

And honestly, I get his statement about complaints per 1K vice 100 now. I know I repair my newer vehicles so much less than I did my older ones. Changing alternators, power steering, cooling components, etc. was so common. Now? Hardly ever and the vehicles are getting much higher mileage. And I'm sure he would have loved to talk about the hemi lifter issue and defend why it was never fixed but with a current lawsuit pending he's sworn to secrecy by the lawyers. Maybe there just weren't enough complaints per 1K.
lol, we both wrote a similar comment at the same time…
 
It was a good video. I know you had to keep it pretty general due to liabilities and marketing impact. It’s interesting the number of negative comments that just run through the same old things over and over.
Even if you show most people data that the new vehicles are more reliable most won’t believe it. I suppose every generation is the same. My parents (in the 70’s) would talk about how the older cars were so much better in every way. It took a long time for them to admit newer cars were safer even though the cars from the 50’s and 60’s were so much more dangerous in a crash.
I’ve owned cars from the 70s up to today. Reliability has gotten way better in each decade IMHO.
Ease of diy maintenance has gotten worse.
The cost of repair has gotten higher. As a result it’s more likely than ever to junk a vehicle with a big repair bill at 150k+ miles than in the past IMHO.
People like a little selective amnesia on older vehicles they remember fondly. They forget the repairs that they did to keep them on the road and perhaps the problems they just lived with rather than fix.
Wow, long comment… I better go outside.
Yeah take a walk man! 😂
 
lol...I knew my comment defending the lack of dipstick would get that response. It's hilarious how everyone freaks out over that, yet they chastise Toyota about how long it took for them to switch to rear disc brakes on the Taco. When Toyota finally switches over to "no dipstick" 20 years from now, the comments will be "About damn time! I'm so tired of having to open my hood to check the oil! That's so 2015"
 
Tim - "Ok, so I think what people don't understand, and I know that you do this, but people think engineers work in silos, never read any of the comments online, don't ever engage in the audience at all, but I happen to think, I know that you read forums and you read comments all the time."

Doug - "I do, yea. I'll say I scan and if something is particularly interesting I may go down that rabbit hole a bit but that's another voice of customer for us."

That's not what a silo is, at least it wasn't at all what I was referencing in my comments about silos. Sure, there should be a part of the company that is bringing customer feedback directly to the team but that's not what a silo is from a business perspective.

Here is in AI example of silo's in an engineering department at a vehicle manufacturer. Notice anything?
-----------------------------------------------------------------------------------------------
In a company, a silo refers to a situation where different departments or teams work in isolation from one another, rather than collaborating and sharing information. Silos can lead to inefficiencies, miscommunication, and slow decision-making.

Silos in a Vehicle Manufacturer’s Engineering Department

In the context of a vehicle manufacturer’s engineering department, silos can form in several ways:
  1. Functional Silos – Different engineering teams, such as powertrain, chassis, software, and electrical systems, may work independently and not share information effectively. For example, the software team developing an advanced driver-assistance system (ADAS) might not communicate well with the mechanical team designing steering components, leading to integration issues.
  2. Geographical Silos – If the company has engineering centers in multiple locations (e.g., one in Germany, one in the U.S.), teams may struggle to collaborate due to time zones, cultural differences, or different project priorities.
  3. Project-Based Silos – Different vehicle programs (e.g., a new electric SUV vs. a hybrid sedan) may operate separately with limited cross-communication, preventing lessons learned from one project from benefiting another.
  4. Supplier & Manufacturing Silos – Engineering might work in isolation from manufacturing teams or suppliers, leading to designs that are hard to produce efficiently or require costly modifications late in development.

Problems Caused by Silos in Engineering

  • Delayed Innovation – Teams reinvent solutions instead of leveraging existing technology.
  • Poor Integration – Systems (like software and mechanical components) may not work seamlessly together.
  • Increased Costs – Duplicate efforts and inefficiencies drive up costs.
  • Slow Response to Market Changes – Lack of communication makes it harder to adapt to new trends or regulatory requirements.

How to Break Silos?

  • Cross-functional Teams – Create teams that mix engineers from different disciplines.
  • Better Communication Tools – Use shared digital platforms (PLM, Slack, Confluence).
  • Regular Meetings – Aligning goals across teams prevents misalignment.
  • Leadership Support – Management should encourage knowledge-sharing and collaboration.
 
Tim - "Ok, so I think what people don't understand, and I know that you do this, but people think engineers work in silos, never read any of the comments online, don't ever engage in the audience at all, but I happen to think, I know that you read forums and you read comments all the time."

Doug - "I do, yea. I'll say I scan and if something is particularly interesting I may go down that rabbit hole a bit but that's another voice of customer for us."

That's not what a silo is, at least it wasn't at all what I was referencing in my comments about silos. Sure, there should be a part of the company that is bringing customer feedback directly to the team but that's not what a silo is from a business perspective.

Here is in AI example of silo's in an engineering department at a vehicle manufacturer. Notice anything?
-----------------------------------------------------------------------------------------------
In a company, a silo refers to a situation where different departments or teams work in isolation from one another, rather than collaborating and sharing information. Silos can lead to inefficiencies, miscommunication, and slow decision-making.

Silos in a Vehicle Manufacturer’s Engineering Department

In the context of a vehicle manufacturer’s engineering department, silos can form in several ways:
  1. Functional Silos – Different engineering teams, such as powertrain, chassis, software, and electrical systems, may work independently and not share information effectively. For example, the software team developing an advanced driver-assistance system (ADAS) might not communicate well with the mechanical team designing steering components, leading to integration issues.
  2. Geographical Silos – If the company has engineering centers in multiple locations (e.g., one in Germany, one in the U.S.), teams may struggle to collaborate due to time zones, cultural differences, or different project priorities.
  3. Project-Based Silos – Different vehicle programs (e.g., a new electric SUV vs. a hybrid sedan) may operate separately with limited cross-communication, preventing lessons learned from one project from benefiting another.
  4. Supplier & Manufacturing Silos – Engineering might work in isolation from manufacturing teams or suppliers, leading to designs that are hard to produce efficiently or require costly modifications late in development.

Problems Caused by Silos in Engineering

  • Delayed Innovation – Teams reinvent solutions instead of leveraging existing technology.
  • Poor Integration – Systems (like software and mechanical components) may not work seamlessly together.
  • Increased Costs – Duplicate efforts and inefficiencies drive up costs.
  • Slow Response to Market Changes – Lack of communication makes it harder to adapt to new trends or regulatory requirements.

How to Break Silos?

  • Cross-functional Teams – Create teams that mix engineers from different disciplines.
  • Better Communication Tools – Use shared digital platforms (PLM, Slack, Confluence).
  • Regular Meetings – Aligning goals across teams prevents misalignment.
  • Leadership Support – Management should encourage knowledge-sharing and collaboration.
Sorry, I was heading that direction to your question and got the forum question inserted as well.
 
This was a great interview! I like the fact that he has worked for Chrysler for 30 years. Things have gotten better when it comes to efficiency and reliability. (NMTrucker underline some major advancements in his post above.)

I think the people who argue about "older was better" are actually missing the familiarity of an older vehicle. They know where everything is and how it works (kinda). They've had their truck/SUV forever (10-12 years) and are shocked at the changes. Everything they knew is now different. "Where's the key? How do I turn on the radio? Why no CD option?" Then they pop the hood and see a mess of wires and weird object adjacent to the engine. (Looking at you, Ford!) "How the hell am I going to change the spark plugs on this thing?" They think. Along with, "What the hell? Everything is plastic! Won't it all melt?"

So they summon up their best Mike Myers and shout, "If it isn't old, it's CRAP!"

That's what I think the real difficulty comes from. Not the reliability, but the familiarity.

That's what I learned from this interview. Great lesson guys!

Now about the location of the oxygen sensors on the Hurricane six and the ease of access to them...
 
This was a great interview! I like the fact that he has worked for Chrysler for 30 years. Things have gotten better when it comes to efficiency and reliability. (NMTrucker underline some major advancements in his post above.)

I think the people who argue about "older was better" are actually missing the familiarity of an older vehicle. They know where everything is and how it works (kinda). They've had their truck/SUV forever (10-12 years) and are shocked at the changes. Everything they knew is now different. "Where's the key? How do I turn on the radio? Why no CD option?" Then they pop the hood and see a mess of wires and weird object adjacent to the engine. (Looking at you, Ford!) "How the hell am I going to change the spark plugs on this thing?" They think. Along with, "What the hell? Everything is plastic! Won't it all melt?"

So they summon up their best Mike Myers and shout, "If it isn't old, it's CRAP!"

That's what I think the real difficulty comes from. Not the reliability, but the familiarity.

That's what I learned from this interview. Great lesson guys!

Now about the location of the oxygen sensors on the Hurricane six and the ease of access to them...
That's a great point.
 
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