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Yes! Like Maverick price point.

I didn't think that about the Maverick too until I realized that the Bronco is built on the same line as the Ranger and has a much higher profit margin.

I definitely like the rack idea.

While brand loyalty is way less when it comes to the midsized truck market, names and brands still hold weight. Add in the uncertainty of a new product in the market that has an iffy sales history for that market and you're going to be challenged trying to get conquest buyers. Especially when...

I think it would have to be both to get close to those numbers.

I understand that they have a good reason for pay walling most of their industry news content, but editorials/columns should be free.

Kia announced that they are planning on selling 90,000 midsized pickups when they come out with theirs. I'm gambling that this number is their, "once it's established" goal. I say there's no way they're getting those numbers. What do you think?

I'm no professional at all but when I got bought my 2011 Ranger I bought both the Hayes and Chilton manuals. I will say that I found myself using YouTube as a manual over the books though.

Nice! Congratulations!

Ah. The "Escape" clause. Classic.

I gotta admit I kinda understand it. They didn't promote it enough.

That's insane!

Howdy. Welcome to the site. 🤠

Nice!

Did you have to deal with hog rings? Upholstery is one of the reasons why I traded in my last truck.

It's impressive how much Ram (Dodge) did this quarter. It shows the halo effect of a V8 to it's base.

I think they got the looks right. They did a much better job that they did with the Tasman (same parent company) but like Tim said, I hope it's not an EV! Even Jeep showed that an EV Wrangler can't do the Rubicon and that will be the baseline for this rig. Can it do the Rubicon, Moab, Darrien...

Anyone show up yet at the NYAS?

I believe it. 👍