2026 Chevy Silverado EV Trail Boss revealed as Superman truck

testerdahl

testerdahl

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The 2026 Chevy Silverado EV Trail Boss joins the lineup as the Superman truck with an unheard of range of 487 miles even with a lift and 35″ tires. 2026 Chevy Silverado EV Trail Boss details The new Trail Boss EV, offered for years as a gasoline model in the Silverado 1500 and Colorado, has a 2-inch lift creating a 24% increase in ground clearance over the base Silverado EV. It rides on massive 35-inch all-terrain tires wrapped around unique 18-inch wheels and features a high-approach front fascia, red front tow hooks and trim-specific exterior badging. Underneath, a specially tuned […] (read full article...)
 
Hilux said:
Do legacy automotive companies have any idea how to make trucks for common people anymore? This is why I reserved a Slate.
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Something I've been wondering lately and wonder if Tim could get any deeper on is profit per model. I have to think that they make a hell of a lot more profit on a Raptor, AT4X than they do on a Tremor or AT4 , which is more than a XLT or LTZ on down to the XL and LT.

So, as the off road craze hit in the late teens early 20's they were selling so many of the damn off road models and making so much money they're addicted lol.

I would assume they don't actually look at profit all that hard across the entire F150 or Silverado line. Instead they're looking at profit per model line and per package/option addon etc. (Obviously they care about the whole line)

Meaning, they don't need to sell very much of these high end trucks to turn a nice profit in the model line. What is the total profit for Ford in the Raptor line, Tremor package vs the XL line etc. It gets deeper if they factor in commercial sales. If they sell one Raptor F150 is that profit greater than 1.5, 2, 3 XL's sold off a lot?
 
Fightnfire said:
Something I've been wondering lately and wonder if Tim could get any deeper on is profit per model. I have to think that they make a hell of a lot more profit on a Raptor, AT4X than they do on a Tremor or AT4 , which is more than a XLT or LTZ on down to the XL and LT.

So, as the off road craze hit in the late teens early 20's they were selling so many of the damn off road models and making so much money they're addicted lol.

I would assume they don't actually look at profit all that hard across the entire F150 or Silverado line. Instead they're looking at profit per model line and per package/option addon etc. (Obviously they care about the whole line)

Meaning, they don't need to sell very much of these high end trucks to turn a nice profit in the model line. What is the total profit for Ford in the Raptor line, Tremor package vs the XL line etc. It gets deeper if they factor in commercial sales. If they sell one Raptor F150 is that profit greater than 1.5, 2, 3 XL's sold off a lot?
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I've heard a lot of profit margins lately especially from Ford. The average margin is 15% with some being slightly higher and others being slightly lower. Most analysts peg the number at $10,000 per F-150.

Now, I know it seems like models like the Raptor should have more profit than say a base XL. However, those add-ons for wheels, skid plates, suspension aren't free to Ford and they have to pay suppliers for those parts. Plus, it takes slightly longer to build and costs more to ship. So, I think it all works out to be around that number.

This brought me to questions about dealerships like Mark Dodge selling at such low prices. I've talked with some dealers about them. Other dealers tell me Mark Dodge's business plan is to break even with selling new trucks in hopes of gaining new business on other trucks and word of mouth. Guys like me with my videos really help them out in that regard.

That's why not all dealers operate like Mark Dodge. Selling at those prices is literally giving away all of their profit from new truck sales. They are hoping to make some back with F&I and add ons. And they are hoping you tell your friends who do the same.
 
Hilux said:
Do legacy automotive companies have any idea how to make trucks for common people anymore? This is why I reserved a Slate.
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I've been on a media trip with about 200 journalists and Slate came up quite a bit. I can tell you not one single person believes Slate is going to actually come to market at the price point they stated. I think we need a betting pool. LOL.
 
I'd say $27,000 for the Slate after gov discount.

$10,000 profit per each F250 sounds about right to me. And your absolutely right about the dealers making the profit on trimflation, but the manufacturers do pad their profits by forcing package choices instead of alacarte options.
 
So, the extra profit then on those models are going to the dealer it seems. They're, I always assumed Ford not as much the dealer, making huge profits on all of those packages and addons. It doesn't take a genius to see the price increases for better suspension, wheels, tires, skid plates etc. etc. is significantly greater than what could be done later from the aftermarket.
 
Saddle Tramp said:
I'd say $27,000 for the Slate after gov discount.

$10,000 profit per each F250 sounds about right to me. And you’re absolutely right about the dealers making the profit on trimflation, but the manufacturers do pad their profits by forcing package choices instead of alacarte options.
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Trimflation has always been a problem but it has gotten a little out of hand. That profit number is an interesting point to start with.
 
Fightnfire said:
So, the extra profit then on those models are going to the dealer it seems. They're, I always assumed Ford not as much the dealer, making huge profits on all of those packages and addons. It doesn't take a genius to see the price increases for better suspension, wheels, tires, skid plates etc. etc. is significantly greater than what could be done later from the aftermarket.
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Dealers make profit on F&I and adds on like tire protection and what not. Ford and dealer split profit on truck sale.

This has changed a lot. It used to be dealers would take trucks, put lifts and tires on them and keep all the profits. Aftermarket upfitters were getting involved too with stock trucks. Now Ford, and every OEM, is doing it from factory taking that profit back from aftermarket upfitters and some dealers.

At the end of the day, it is the same profit on those trucks, just being going to a different business than before. I also think we have more customers for those kinds of trucks since they now come with a factory warranty. Aftermarket upfit warranties are suspect at best.
 
For example, this dealership sales guy is/was a genius (probably still alive, not sure if he still works there). Nissan was giving cash off via incentives on the Titan and a great warranty. He took that, bought tires and lift kits with it, modified the trucks, did the work at the dealership and kept the factory warranty on the upfits. Then, he charged the same starting MSRP for the Titan. So, customers walked in, saw these badass trucks that were priced as if they were MSRP and came with Nissan's long warranty. They could buy the truck, put it all in one loan payment, and drive off the lot without waiting for scheduling a variety of shops to do the work and pay out of pocket to each shop.

That video was 7 years ago. Since then, every automaker saw these things happening and started offering their own stock versions. It didn't take them long to figure out what was going on.

 
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