These Top New Trucks and SUVs Like Toyota Tacoma Aren’t Selling, According to Study

testerdahl

testerdahl

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A recent report from iSeeCars analyzed over 2.6 million new-car listings for the final week of November 2025 and found a shocking number of trucks and SUVs rotting away on dealer lots, including the Toyota Tacoma and Ford Maverick. This list could help you score a deal on your next new truck or SUV just […] (read full article...)
 
Too bad I See Cars didn't list the average days on the lot in their findings.

Yes, the Maverick's price is too high. Ford severely misjudged the market by thinking the dealers price gouge of a new product during an extreme sellers' market was normal. The Taos is basically a wallflower product. It's been out forever but completely forgotten against the competitors.
 
Price price price to value ratio. All those are optimistally priced and while cool, don’t really offer a good value. Note it’s the Tacoma hybrid, which is incredibly overpriced. I got 5-7200 off msrp last year on 24 tacomas. Deals are out there to be had.
 
Fightnfire said:
I've been saying in these forums for over a year that the competition caught up, and in places, passed the Tacoma. So what did Toyota do? Raised the price.

Smart.
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I drove everything else and bought the taco. Ranger is bland, Colorado trail boss is equipped like the trail minion, the frontier seemed decent but the seating position was poor and didn’t have an adjustable steering wheel. True story, I’ve actually bought several and each time i reevaluated and came to the same conclusion, Tacoma.
 
Rotten.dalton said:
I drove everything else and bought the taco. Ranger is bland, Colorado trail boss is equipped like the trail minion, the frontier seemed decent but the seating position was poor and didn’t have an adjustable steering wheel. True story, I’ve actually bought several and each time i reevaluated and came to the same conclusion, Tacoma.
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Did you try the Canyon?

I don't blame you for your purchase, but that also doesn't change the fact that it's drastically overpriced with less payload and range than the others.
 
I see both as one and the same, GMC/Chevy. I completely agree with you that MSRP is overpriced, but actual selling prices are much lower because most people wont pay msrp. For example, I bought my 55,200 spec Tacoma for 48000. It’s worth 48k to me for the TRD off road premium long bed with everything in Solar Octane. I think there’s value for my money at that price.IMG_5152.jpeg
 
Rotten.dalton said:
I see both as one and the same, GMC/Chevy. I completely agree with you that MSRP is overpriced, but actual selling prices are much lower because most people wont pay msrp. For example, I bought my 55,200 spec Tacoma for 48000. It’s worth 48k to me for the TRD off road premium long bed View attachment 1170with everything in Solar Octane. I think there’s value to my money at that price.
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GMC and Chevy are not the same, haven't been for years. The GMC is styled different and significantly nicer than the Chevy on the inside.
 
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