What happened to the $10k Toyota truck? It is on sale now

testerdahl

testerdahl

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The internet still is buzzing over the $10k Toyota truck even after making its debut nearly two years ago. What has happened since then? If you missed the news, back at the 2023 Tokyo Auto Show, Toyota unveiled the low-priced truck, it calls the IMV 0 or Hilux Champ, causing the internet, especially the U.S. based audience, to lose their minds over the spartan truck. It is a low-cost, no frills truck that is a stark departure from today’s large, luxury and technology filled trucks on the market today in the U.S. like our new Ram 1500 RHO. Toyota Hilux […] (read full article...)
 
testerdahl said:
The internet still is buzzing over the $10k Toyota truck even after making its debut nearly two years ago. What has happened since then? If you missed the news, back at the 2023 Tokyo Auto Show, Toyota unveiled the low-priced truck, it calls the IMV 0 or Hilux Champ, causing the internet, especially the U.S. based audience, to lose their minds over the spartan truck. It is a low-cost, no frills truck that is a stark departure from today’s large, luxury and technology filled trucks on the market today in the U.S. like our new Ram 1500 RHO. Toyota Hilux […] (read full article...)
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I would buy a Toyota Hilux Champ before I would buy any other Toyota.
 
testerdahl said:
The internet still is buzzing over the $10k Toyota truck even after making its debut nearly two years ago. What has happened since then? If you missed the news, back at the 2023 Tokyo Auto Show, Toyota unveiled the low-priced truck, it calls the IMV 0 or Hilux Champ, causing the internet, especially the U.S. based audience, to lose their minds over the spartan truck. It is a low-cost, no frills truck that is a stark departure from today’s large, luxury and technology filled trucks on the market today in the U.S. like our new Ram 1500 RHO. Toyota Hilux […] (read full article...)
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Great truck for what it was built for. It would never sell here like it is. Maybe for Home Depot to rent out so people don't stack 10 sheets of drywall on top of their Corolla.......
 
A little off the record, but I'm sooo glad you guys are commenting already on this post. I need a "win" right now. It's been a slow week. I have high hopes for this post, video and a short-form video I did. The fact you guys are commenting so quickly gives me hope!
 
Saddle Tramp said:
Sorry to hear you are having a slow week. I gotta say that the week feels off to me.
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Honestly, it is the ups and downs of this job. Nothing is better than having that hot story and watching things blow up in terms of views on YouTube, the website or social media. Or having that story you didn’t think would do anything and then it takes off.

The reverse is working your butt off and then it doesn’t do anything for no reason. For example, the latest Ford Bronco Sport recall. I thought for sure that would do better based on the previous week’s recall. I read through the recall docs, got one of the first stories out, pushed out a video and do a short-form video right away. I was even a bit late for golf to get it done! It didn’t do that well at all.

That’s just one example. Definitely could be Ford recall fatigue. I also thought the GM moving production video to the US would do better. I mean c’mon! That was all the talk this Spring and crickets. Good truck deals are gone? So-so. Truck quality video? Poop.

It’s weird lately. I hijacked this thread enough. I should move off. So far this short video is crickets on TikTok and Instagram. Yippee. #sarcasm. Meanwhile the GMC Acadia short video is doing better than the Jeep Wrangler video I did with a drone and multiple cameras… #sigh
 
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I'd say they 700K Ford recall right on top of the 880K recall probably confused some. It was almost instinctive to react, "Nah. That can't be another recall. Must be an update." I explained it to my coworkers that it was two separate recalls. Then they blamed Ford and I had to explain that.
 
testerdahl said:
Honestly, it is the ups and downs of this job. Nothing is better than having that hot story and watching things blow up in terms of views on YouTube, the website or social media. Or having that story you didn’t think would do anything and then it takes off.

The reverse is working your butt off and then it doesn’t do anything for no reason. For example, the latest Ford Bronco Sport recall. I thought for sure that would do better based on the previous week’s recall. I read through the recall docs, got one of the first stories out, pushed out a video and do a short-form video right away. I was even a bit late for golf to get it done! It didn’t do that well at all.

That’s just one example. Definitely could be Ford recall fatigue. I also thought the GM moving production video to the US would do better. I mean c’mon! That was all the talk this Spring and crickets. Good truck deals are gone? So-so. Truck quality video? Poop.

It’s weird lately. I hijacked this thread enough. I should move off. So far this short video is crickets on TikTok and Instagram. Yippee. #sarcasm. Meanwhile the GMC Acadia short video is doing better than the Jeep Wrangler video I did with a drone and multiple cameras… #sigh
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Perhaps the way this year has gone so far people have gotten some media fatigue in general?

I’m curious if there are trends for time of year etc in social media like the old tv ratings… Seems to me people just didn’t watch as much TV content in July in the old days? Just a thought.

I’m from a different generation but I know I watch less social media clips and vids when I’m on Vacay.

I’m not sure what would liven things up? Perhaps taking a 4x4 out for a rip in the dunes or the mud? May be fun for you too?

I am surprised a carmaker hasn’t been able to follow through on a cheaper version of a truck and really push it in the media to see if that steals some market share. They’re probably worried it will cannibalize sales from their more expensive trucks.
 
I am surprised a carmaker hasn’t been able to follow through on a cheaper version of a truck and really push it in the media to see if that steals some market share. They’re probably worried it will cannibalize sales from their more expensive trucks.
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You hit the nail on the head.
 
James-kd2cm said:
Perhaps the way this year has gone so far people have gotten some media fatigue in general?

I’m curious if there are trends for time of year etc in social media like the old tv ratings… Seems to me people just didn’t watch as much TV content in July in the old days? Just a thought.

I’m from a different generation but I know I watch less social media clips and vids when I’m on Vacay.

I’m not sure what would liven things up? Perhaps taking a 4x4 out for a rip in the dunes or the mud? May be fun for you too?

I am surprised a carmaker hasn’t been able to follow through on a cheaper version of a truck and really push it in the media to see if that steals some market share. They’re probably worried it will cannibalize sales from their more expensive trucks.
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Yeah, I'd agree. Especially after 2024 which had so many new releases, this year has been pretty slow. The tariffs started to create news with anticipation of being able to create content on the results but then they get reduced or put on hold. Without some results of how they affect or not affect sales, there isn't much left to report on.
 
I think the internet is buzzing because we in the US are supposed to be a free market and we are anything but.
If someone wants to buy A Toyota Hilux Champ, even if its unsafe or ugly it's no one's business except for the buyer.
 
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