A recent report from Kelley Blue Book has revealed new truck incentives are poor post-COVID and it doesn’t look like it is going to get better. New truck incentives For years, incentives aka cash on the hood, sold a lot of trucks. No matter what automakers did with new trucks for gadgets and gizmos, if they gave thousands of dollars off, trucks would sell. Consumers largely didn’t care about new powertrains or technology, they just wanted a newer truck with a good deal. It was just the way things were back then. The latest June 2025 market insights report from […] (read full article...)