Is Kia wildly optimistic about sales?

[Saddle Tramp]

Kia announced that they are planning on selling 90,000 midsized pickups when they come out with theirs. I'm gambling that this number is their, "once it's established" goal.

I say there's no way they're getting those numbers.

What do you think?

 

[testerdahl]

No way.

 

[TheDo114]

It would have to be head and shoulder above everything else on the market to have a chance. Or dirt cheap.

 

[Saddle Tramp]

I think it would have to be both to get close to those numbers.

 

[Saddle Tramp]

While brand loyalty is way less when it comes to the midsized truck market, names and brands still hold weight. Add in the uncertainty of a new product in the market that has an iffy sales history for that market and you're going to be challenged trying to get conquest buyers.

Especially when you look at the demographics. Mainly male, 35-50 year olds, and a median income of $100,000

 

[Hilux]

Not a chance.

 

[Dusdaddy]

Kia announced that they are planning on selling 90,000 midsized pickups when they come out with theirs. I'm gambling that this number is their, "once it's established" goal.

I say there's no way they're getting those numbers.

What do you think?

View attachment 1223

I doubt it but I also never thought Ford would sell twice as many Mavericks as Rangers.

 

[Saddle Tramp]

I didn't think that about the Maverick too until I realized that the Bronco is built on the same line as the Ranger and has a much higher profit margin.

 

[James-kd2cm]

Kia announced that they are planning on selling 90,000 midsized pickups when they come out with theirs. I'm gambling that this number is their, "once it's established" goal.

I say there's no way they're getting those numbers.

What do you think?

View attachment 1223

They would have to have one heck of a price point to make anything near that number.

 

[Saddle Tramp]

Yes! Like Maverick price point.

 

[James-kd2cm]

Yes! Like Maverick price point.

True, the maverick has really gone up in price. I just think getting truck buyers to switch to the Hyundai brand would take more content for a cheaper price over the established body on frame car makers. IMHO

 

[Saddle Tramp]

If they start at , say $25,000 for a 2wd with the crew cab and standard features, they'll be off to a good start.

 

[James-kd2cm]

If they start at , say $25,000 for a 2wd with the crew cab and standard features, they'll be off to a good start.

I agree but I’m skeptical. Not very many companies offering the value option pricing anymore. My crystal ball is cloudy..lol

 

[Saddle Tramp]

Have you tried adjusting the rabbit ears?

 

[James-kd2cm]

Have you tried adjusting the rabbit ears?

I may need to upgrade to a digital antenna…lol